JoTo Extreme PR becomes Sunscreen Film Festival’s PR Agency of Record for 2012, just in time for the 7th Annual Festival to be held in April.

(Tampa Bay, FL) – JoTo Extreme PR has been assigned by the Sunscreen Film Festival to be its PR agency of record for 2012. The Sunscreen Film Festival will hold its 7th Annual Festival on April 19-22, 2012 to be held in Downtown St. Petersburg. The goal of the film festival is to encourage the creation, production, and exhibition of independent film in Florida through its educational programs and public screenings.  It was founded by Tony Armer and Derek Miner in 2005.

JoTo PR designates a portion of its Public Relations work to be donated to certain non-profits, like Sunscreen, each year as their way to give back to their local community.  For more information about JoTo, including the various services and free resources available from the Tampa Bay public relations agency, visit

“Without the support of JoTo PR the difficult task of disseminating information about the Sunscreen Film Festival would be a monumental task for our organization.  Their support of non-profits like Sunscreen is an amazing benefit and we are so grateful to have their help and support”, commented Tony Armer, Executive Director of the Sunscreen Film Festival.

About JoTo Extreme PR:
Based in Clearwater, Florida, JoTo Extreme PR is an established Tampa Bay public relations agency established by public relations veterans and innovators Karla Jo Helms and Diane D. Stein. The duo launched their PR firm in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to Business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. For more information, visit JoTo Extreme PR online at