JoTo PR to represent leading diet and wellness brand regionally in Tampa and Naples

(Tampa Bay, FL) – JoTo PR has announced they have signed on to increase exposure and recognition regionally for BalanceDiet™, the fast-growing diet and wellness brand founded by fitness visionary Christopher Palumbo.

BalanceDiet™ is an innovator in the weight-loss marketplace, utiliziing a transformation approach with clients, and engaging them with an aspirational process, resulting in enhanced self-esteem and longer retention cycles. Backed by science and a proven methodology, overall BalanceDiet™ is a simpler, healthier way of life, and a proven, safe way to lose weight The company features an award-winning line of weight loss and vitality products, sold to consumers in BD centers.

BalanceDiet™ offers custom meal planning, nutrition and diet coaching, a robust online diet program, community, expert advice and tips, and related retail products both online and also at well-located storefront locations. The company has made a splash regionally with it’s acquisition of Results Weight loss and  1-800-Weight-Loss , and with addition of Tampa Business Heavyweight Irv Cohen to it’s Board of Directors.

For more information about JoTo, including the various services and free resources available from the Tampa Bay public relations agency, visit  For more information about BalanceDiet, visit

About JoTo PR:
Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency founded by public relations veterans and innovators Karla Jo Helms Ciotti and Diane D. Stein. The duo launched their PR firm in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to Business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. For more information, visit JoTo PR online at