Switching out Walls for a Better Company Culture:
JoTo PR CEO, Karla Jo Helms, had a byline article featured in Entrepreneur article titled, The Surprising Thing I Gained When I Switched to a Remote Workforce
Karla Jo Helms traded in her downtown PR office for a remote workforce which ended up strengthening the company culture at JoTo PR better than ever before.
While it’s a daunting and stressful move, and there are hits one might take when moving from a physical location to a “digital one,” Karla Jo Helms tells her story of how through her own hardship she made things go right to give her staff a better way of life and thus increased the company’s efficiency. Additionally, it was a move that allowed her to look outside the local pool of talent as now
she could recruit professionals in surrounding areas that would be able to telecommute to JoTo PR.
“After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name.”.
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