Technology now lends itself to the concept of remote working. A recent survey by Web conferencing software PGi found that 79 percent of office workers worldwide work remotely at least once a week. Remote work has also been shown to have tremendous upside. A 2009 study conducted by Cisco reported that the San Jose-based technology company saves $277 million per year just from allowing its employees to work from home remotely.
JoTo PR has always employed remote workers, including many of its writers, editors and affiliates. Now, the company is taking the entire remote force remote.
A remote worker does more than save companies money. Employees have actually been found to be more productive when working remotely. In 2009, Nicholas Bloom, an economics professor at Stanford University, conducted a study that showed remote workers “handily outperformed” office workers. Bloom and his team discovered that the employees who worked from home, averaged 13.5% more calls per week than their counterparts in the office (2).
“At JoTo we have always been heavily invested in technology to streamline our processes,” said JoTo PR CEO Karla Jo Helms. “Technology and a codified business system has helped us be successful with remote employees since our inception; our entire team being remote has yielded even better results.”
Helms warned the caveat of a remote workforce is having an excellent communication system in place: a system to track deliverables and deadlines and be strict in structuring production meetings where all employees are held accountable.
“We have always been ahead of the curve,” Helms stated. “Our clients have been moving to remote workforces, so I felt we should, as well.”