JoTo PR CEO, Karla Jo Helms, Presents the Importance of PR at 2016 National Land Conference

With land professionals dealing with difficult market and legislative regulations, Karla Jo Helms, CEO of JoTo PR, talks about the correct way to utilize PR and overcome these challenges.

Clearwater, FL, May 2, 2016– Karla Jo Helms, CEO of JoTo PR, spoke on March 11th, 2016 at the National Land Conference held in the Adolphus Hotel in Dallas, Texas regarding the importance of public relations in the real estate industry. The conference for land professionals is hosted by the Realtors® Land Institute (RLI), and is available for industry professionals with backgrounds in all segments of the land business to network and build their respective businesses.

The National Land Conference engaged Ms. Helms to speak to land professionals not just on the subject of public relations, but also on the broader subject of communications: and how to better connect with their customers, clients, and even politicians that rule the lifeblood of the land. Very importantly, in this relationship building era that we find ourselves, public relations is about relations.

Helms is highly touted as the progenitor of an applied public relations technology that does more than just write press releases but actually leads the marketing charge, informing customers and creating demand. The purpose of her presentation was to convince land professionals that utilizing public relations strategies will make a huge difference in how they deal with their market and on their bottom-line, when properly implemented. Furthermore, public relations is vital to forward positive legislation. Creatively implemented, PR creates a favorable market and legislative environment.

“PR is about reaching minds: It manages emotions and directs attention,” Helms stated. “As a land professional, public relations technology really is your ultimate weapon.  You are dealing with the most basic commodity on Earth – Earth – and you are living in a time of unprecedented attention on how we manage our natural resources. Your efficient use of PR can help you get ahead of non-optimum legislation before it happens.”

Helm’s presentation was very favorably received. It complemented an article she wrote for the winter issue of Terra Firma, RLI’s biannual publication, entitled “Public Relations: The Land Professional’s Ultimate Weapon”, which is featured on page 52.

About JoTo PR:

Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency headed by public relations veteran and innovator Karla Jo Helms. The PR firm was launched in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. JoTo PR primarily serves the real estate, healthcare, finance and IT industries. For more information, visit JoTo PR online at https://jotopr.com/

About Karla Jo Helms:

Karla Jo is the CEO and visionary behind JoTo PR. She has patterned her agency on a combination of her hard-won Public Relations experience, uncompromising high standards and exacting nationwide market research of a cross-section majority of more than 5000 CEOs across multiple industries. She is a hands-on executive who hand picks the PR professionals who work on her team to ensure client results always meet client expectations.

Astute in recognizing industry changes, Karla Jo utilizes new established patterns to create timely PR campaigns comprising of traditional and the latest proven media methods. This unique skill enables her to continue to increase the market’s reach for clients year after year.

About The Realtors Land Institute:

The Realtors® Land Institute provides the education, tools, advice and networking opportunities that are the foundation for all land professionals to become the best in the business—to become an Accredited Land Consultant (ALC). The Institute continually strives to maintain its status as the association for a global network of land professionals through providing members with the tools and benefits they need to build their business and exceed.

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