Recently signed JoTo PR client, Zanthion, is an industry leader in providing AI technology solutions to safeguard patients in assisted living and long-term care facilities. The increase in deaths from accidental injuries and the shortage of direct care staffs require tech-based solutions to monitor risk, educate patients and facilitate caregivers—saving the industry $150 billion annually by 2026.
(Tampa Bay, Fla.) September 17, 2018 – According to the Center for Disease Control (CDC), the death toll for seniors’ fall-related injuries among seniors rose 31% from 2007 to 2016.1 Additionally, there is a 97% staff turnover rate for certified nurse aides and a 90% turnover rate for registered nurses and licensed vocational nurses2—while demand for home care workers is expected to increase by 50% from 2014 to 2026.3 JoTo PR signed Zanthion, an artificial intelligence (AI) healthcare company, advocating for seniors safety by spreading awareness and benefits AI technology has on assisted living and long-term care facilities.
The value of AI within the healthcare industry is expected to exceed $5.5 billion by 2022.4 AI technology enhances vision and speech recognition for seniors, but there are other opportunities for advancement that will save the U.S healthcare industry $150 billion annually by 2026: robot-assisted surgery (estimated value of $40 billion), virtual nursing assistants (estimated value of $20 billion) and administrative workflow assistance (estimated value of $18 billion).5 Zanthion’s technology includes stylish wearable sensors integrated with AI technology that predict frailty, protection from falls, ongoing measurement of health, crowdsourced notification and assessment of events and responder performance.
“Healthcare professionals and caregivers are aware of future developments AI technology will have on patients,” Founder and CEO of JoTo PR, Karla Jo Helms said. She believes upgrades in health education and awareness will shift the landscape of the healthcare industry and patient care over the next 10 years. “If the pace of AI’s growth progresses, the inclusion of big data, sensor technology, robotics and other AI processes alike will significantly decrease the rate of fall-related deaths for seniors−saving the healthcare industry billions on hospitalization costs.”
Zanthion is an AI Digital Healthcare Company specializing in the integration of an extensible architecture of sensors and protective clothing and environmental equipment for both Assisted Living Communities and the home; a cross between Uber, smart homes, fall detection, and senior care. Zanthion exists to create new and disruptive solutions for seniors and their families to track and detect possible issues and injuries for today’s senior citizens—using technology to provide a better quality of life for everyone involved.
Helms points to predictions made by Philip Regenie, CEO of Zanthion, as he states that AI processes put into place can reduce negative drug interactions by 80% as well as urinary tract infections and sepsis by 50%.6 “Safety measures taken by Zanthion are improving the everyday lives of patients and their families searching for immediate on-site care.”
JoTo PR has a history of innovative PR services that demonstrates their ability in gaining consistent news traction within the media for national and international organizations—helping provide front-line information to the media about industry disruptions and technological solutions aimed at making markets better for consumers. The firm is a trailblazer in the PR industry, blending traditional PR expertise with disruptive digital media to harness the advantages of the current media landscape. JoTo PR specializes in the healthcare, finance and technology sectors, but has worked for a variety of industries and non-profits, using a proprietary process to consistently identify, communicate and distribute to the press the newest news that’s most valuable to its readers, viewers and listenership.
About JoTo PR:
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at https://www.jotopr.com.
- Centers for Disease Control and Prevention, “Morbidity and Mortality Weekly Report (MMWR).” Centers for Disease Control and Prevention, 17 May 2018.
- Garcia, Laura. “Report Shows Statewide Nursing Home Workforce Crisis.” The Victoria Advocate, 20 July 2018.
- Farrell, Chris. “The Shortage of Home Care Workers: Worse Than You Think”
- Hall, Susan; “How Artificial Intelligence Impacts Senior Care,” Health Tech Magazine; December 27, 2017.
- Zaidi, Deena; “The 3 Most Valuable Applications of AI in Health Care.” Venture Beat; April 22, 2018.
- Regenie, Philip; “Digital Healthcare for Seniors Shouldn’t Have Junior Status.” Internet Health Management, 30 July 2018.