Innovative public relations firm JoTo PR announces the start of their relationship with international business process outsourcing company ePlanet Communications Inc. JoTo PR will be in charge of creating ePlanet’s strategic communications and public relations campaign.
(Tampa Bay, Fla.) May 24, 2016 – JoTo PR has announced an engagement with ePlanet Communications, a leader in the global business process outsourcing (BPO) market.
ePlanet has provided complete call center solutions, Digital Media and IT managed and on-demand services for more than 10 years, serving brands across the world in more than 10 countries and several languages. Its success stems from experienced and highly trained SME (Subject Matter Expert) support representatives, who ensure an exceptional customer service experience for every client. ePlanet simplifies complex end-to-end BPO services, bringing together the right people, technology and processes to deliver improved customer engagement, control your operating costs and provides its clients access to innovation and world-class capabilities.
The BPO industry has seen dramatic increases in popularity in Asia over the last couple of years, and is continuing to grow on an international level as well. ePlanet, based out of Pakistan, is a key player in the industry. Analysts forecast the global BPO business analytics market to grow at a compound annual growth rate (CAGR) of 37.42 percent during the period 2016-2020. (1) Global Industry Analysts, Inc. reported that BPO is projected to reach U.S. $220B by 2020, driven by the mounting pressure among companies to rationalize costs, improve operational performance and increase customer satisfaction. (2)
Looking to capitalize on the growth potential, ePlanet wants to maximize its target audience reach, to increase market penetration, and ultimately, increase its brand awareness in the BPO market. The company has retained JoTo PR to support those goals and manage its public relations efforts to ensure its existing and potential clients are made aware of, and fully understand all services and benefits the company offers.
“With the projected BPO market growth over the next four years, this is a pivotal time for ePlanet,” said Karla Jo Helms, chief executive officer, JoTo PR. “Their customer-centric strategy, technology sophistication and product portfolio will enable ePlanet to make an even bigger impact in this space and we look forward to working with their team to continue to grow and promote their global reach.”
JoTo PR has a rich history in innovative business solutions and provides services to national and international organizations. The PR firm blends traditional PR expertise with high technology so as to harness the advantages of both worlds – traditional and new. JoTo PR specializes in the healthcare, finance and technology sectors but has worked for a variety of industries and non-profits, using a proprietary process to find, relay and render to the news what makes client information valuable to their respective industries.
About JoTo PR:
Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency headed by public relations veteran and innovator Karla Jo Helms. The PR firm was launched in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. JoTo PR primarily serves the healthcare, finance and IT industries. For more information, visit JoTo PR online at https://jotopr.com/
- “Global BPO Business Analytics Market 2016-2020.” Research and Markets. Web. researchandmarkets.com/research/kwhz4n/global_bpo
- “Adoption of value added BPO services to drive gains in the business process outsourcing market, according to a new report by Global Industry Analysts, Inc.” Global Industry Analysts, Inc. Web. prweb.com/releases/telemarketing_services/procurement_BPO_market/prweb12627933.htm
Karla Jo Helms