If you have a few minutes and want to see what not to do in social media, take a gander at this article, The worst social media screw-ups of 2011: Live from Social Media Week. Here are some excerpts from the article – it cites social media cases as bad as a car wreck that you cannot look away from – OUCH!
Condom-maker Olla sends friend requests from unborn children.Regardless of your view of contraceptives, this is wrong on so many levels. To make a bad move worse, Olla then branded the hell out of it.
Nikon says cameras take photos, not people. It’s not a good practice to tell customers they don’t matter. It’s going to piss them off. To add insult to injury, Nikon deleted the comments on Facebook.
Winner: Ashton Kutcher tweets pro Bro Paterno. In Brian Morrissey’s view, Kutcher’s tweet is the worst case of social media because a second-rate actor is making social media seem grubby.
Jockey International asks “Can #Tebow WIN you FREE underpants?” in promoted hashtag#IfTebowWins.