I truly do not know what has been going on with Yahoo these past few years. The internal struggles and turnovers make constant headlines. But therein lays the problem – the constant headlines. Who is running their public relations? They never seem to have a grip on their situation; they deal with crisis as if it was an everyday occurrence. This is not how you do effective public relations let alone how you communicate with your public and stockholders. The funny thing is I like Yahoo, and always have. I like how I can aggregate my news on Yahoo. But once again Yahoo ruins their public image with the leaving of yet another CEO. How many is it so far? Yahoo’s public image it taking a spanking!
Read the AdAge article here: Yahoo CEO Thompson Steps Down Over Resume Flaps as Levinshon Reins