JoTo Opines (PR opinions, folks!): Tell your story

As we enter the merry merry month of May, one might pause and ponder what is so merry about this month. However, since we know that April showers bring May flowers, is that not enough cause to celebrate? May must have had a very good press agent; for it to be considered in such high regard.

Which brings us to the crux of this month’s issue – is your company ready for some good publicity? What kind of companies would benefit from a PR campaign? Is public relations only for the big guys or can smaller companies profit from it as well? After all the bottom-line is to profit from your promotional opportunities. Can any company enjoy the fruits of a righteous article that highlights your organization?

Can say – a dry cleaner – have good PR? I think you get my drift – can only the rich and famous use PR to become even more rich and famous or can you become rich and famous through a professionally executed public relations program? Is it affordable? Read on my friends read on…

Tell your story with grace…

The JoTo MoJo Editor



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