JoTo Opines: How’s Your Summer?

How is your summer? Are you taking time out to enjoy or are you stuck behind the desk? Are you suffering from those summertime blues?

Well despite Mr. Cochran’s best efforts, there is a cure for those summertime blues and we have it right here in this edition of the JoTo MoJo.

First we will regale you with the best and worst in PR efforts with JoTo In and JoTo Out.  Then we will tell you some good stuff on what to do during these summer days to set up your promotional efforts for the rest of the year. We are going to ask you to do an inventory, no not counting your stock or supplies – we want you to do a PR inventory and take stock of what stories are worth promoting about your business. We bet you have a lot of hidden goodies there just waiting for a story or press release. When it comes to PR the proof is in the pudding (read more below).

And remember always tell your story with grace…

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