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JoTo Opines: Emotion Screams, Emotion Whispers – How to Have Impact in PR

Summertime

And the livin’ is easy,

Fish are jumpin’

And the cotton is high.

Oh yo’ daddy’s rich

An’ yo’ ma is good lookin’

So hush, little baby,

Don’t you cry.

The lyrics are all Gershwin. But the song Summertime has been covered by the greats from Billie Holiday and Ella Fitzgerald to Sam Cooke and Janis Joplin (gotta love her). But it was the sublime Billy Stewart who I remember the best singing it with all his heart and incredible scatwork.

This is my way of introducing you to the incredible month of June famous for weddings, graduations, Father’s Day and of course, summertime! But most importantly it is a great time to heat up your marketplace with high impact, high emotion public relations. Yes, I said the word emotion. Emotion, whatever the level, communicates instantly – emotion is the wings of communication and without it your speech, your writing goes into free fall. Emotion adds color and impact to your words.

But what is this stuff called emotion?

emotionalEmotion is defined as a “state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness.” It comes from the Latin meaning to move out.

Emotions scream! Emotions whisper! Emotions are evoked by art and music. Emotion is evoked through good communication. Emotion keeps things interesting and you as the communicator need to understand the emotional tone of your customers and the marketplace so that your communication is real to them. How do you do that? How do you determine what voice to use and how do you put it in your communication and public relations? Check out KJ’s mailbag in our PR Slogans and Maxims (JoToism) where we always feature the theory and story of practical public relations and in this issue the ’cause cé·lè·bre’ is – you got it – EMOTION!

Iceland may be a small country but lately it has been flexing its strength in the world. They recently had what might be called a quiet revolution and a good part of this change was led by a modern day Joan of Arc. It takes incredible skill and excellent public relations to win a popular revolution. You can find out more about it in our Awesome PR Campaigns (JoTo In).

And if you want to discover for yourself just how emotion can be delivered in music, take a look and listen in our Fun PR Videos, Pictures and Sites (MoJo section) to Jonathan and Charlotte who moved the Judges and Britain’s Got Talent audience to tears with their beautiful work.

Tell your story with grace…


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.