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JOTO NEWSLETTER2021-03-12T19:32:58+00:00

#PRFail: Burger King’s Goodwill Goes in the Wrong Direction

When do cross the ethical line in marketing? How do know you might be at risk for crossing it? Those answers not always going to be readily clear—but in every case, you should have them answered befo [...]

You Want Influencers – But What Kind? (Yeah, There’s More Than One)

You’ve probably heard of them. They’re often celebrities or public figures that have taken to social media. Sometimes they’re “regular people” who gained influencer status by imparting wisdom that he [...]

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