#JOTOPR: Which ABM Strategy Suits Your Business?
The last time I spoke about Account-based marketing (ABM), I laid out what it was and some awesome reasons why it can be a boon for your business. But first a quick review: ABM is the flipside of tra [...]
#PRFail: Burger King’s Goodwill Goes in the Wrong Direction
When do cross the ethical line in marketing? How do know you might be at risk for crossing it? Those answers not always going to be readily clear—but in every case, you should have them answered befo [...]
You Want Influencers – But What Kind? (Yeah, There’s More Than One)
You’ve probably heard of them. They’re often celebrities or public figures that have taken to social media. Sometimes they’re “regular people” who gained influencer status by imparting wisdom that he [...]
#PRFail: Snapchat Offends with Bob Marley Filter, Then Asians
You’d think that Snapchat would have learned from their Bob Marley debacle – but nope. Instead, they went and offended Asians. Let me catch you up: A few years back, then upstart social media platform [...]
#JOTOPR: Account-Based Marketing Is A True Cross-Team Win
Like many businesses, the marketing and sales departments often keep to their own silos, rarely interacting directly, and almost never collaborating. They may share the same goals, but they play diff [...]
5 Kinds of Partnerships Leading to Increased Revenue
If You Market Podcast Hosts Sky Cassidy and Karla Jo Helms interview Amanda Nielsen about the power partnerships offer companies when deployed successfully. An expert in relationships between SAS comp [...]
