We asked JoTo CEO Karla Jo Ciotti her thoughts on how best to promote and publicize how your customer service to the public and the media. Here is her response:

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“AWARDS!!!  Apply for and get awards, send press releases out on awards, your new-and-improved customer service line – how it is saving money for your client, but giving better service, testimonials on the website, testimonials in your marketing collateral, case studies on the value of your products and services to SHOW you are SERVICING YOUR CUSTOMERS.

“And don’t overlook the employee aspect of customer service.  Treat your employees well, have well-documented policies and procedures and make those known to them; don’t play favorites and validate them when the work is well done.  A happy employee force CREATES a happy customer base = GREAT PR. And that is priceless!”