The “Proof is in the Puddin'” saying goes a long way back. But it’s meaning was never truer than in PR. You are going to have to prove that your words are true in PR. Your sources, your claims, your boasts (don’t brag) all have to be backed up. PR has to show it – it’s not about what you say…it is about what was actually DONE! Hence the southern saying, “The proof is in the puddin’.” Because only then will you be credible.
Read where that saying came from and how it got promulgated in the media – more>>