JoTo In: The World Park campaign

Normally in JoTo In we would be discussing a successful marketing or PR campaign. But this month we want to show you a marketing tool. It is called QR Code marketing and it is a relatively new concept that is paving the way for mobile marketing. For those of you unfamiliar with the term:

“A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.”~Wikipedia

qr iphone

In order to acquire a younger demographic, New York City’s Central Park utilized the QR code marketing tool in a brilliant, interactive campaign. Check it the qr code campaign:

or you can read about it at

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