JoTo In: Steve Jobs

In our minds here at JoTo there is one big in for this issue and the JoTo In has a name – Steve Jobs. Mr. Jobs will be missed not just for the products he helped launch but also for his skill as a marketer. He was more than a techy P.T. Barnum. He had the ability to orchestrate products that had cache’ and panache and made his customers feel special. He had a rare genius for connecting his customers to Apple. It may be a while before we someone with his type of vision again. So rather than bore you with our version of JoTo eulogy, let’s wish Steve well on his journey and provide you with some select quotes from this intrepid entrepreneur.

But first, I just finished reading the Eulogy written by his sister and I want to share Steve’s last words with the world as only he could perceive – “OH WOW. OH WOW. OH WOW.”


Read it now in the NY Times: A Sister’s Eulogy for Steve Jobs:

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

 “As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.”

“I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.”

 “No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.”

Steve Jobs is JoTo In – Nuff said!

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