JoTo In – South by Southwest (SXSW)

If you are not familiar with South by Southwest (SXSW) you should be. This is an event of galactic implications. It is a major JoTo In – a wondrous phenomenon. It started out with music, branched out to film and technology/interactive. One of the most interesting aspects of this year’s festivities was the Google Village

You can read the history of SXSW here:


Google Village at SXSW

This week, like most of the Silicon Valley digerati, Google packed up and moved to Austin, Texas, for the South by Southwest Interactive festival, where they re-created a tiny version of the Googleplex. Renting out a series of houses and bars, Google turned one neighborhood in Austin into a mini Google festival. Rainey Street in Austin became a festival within the festival, with street musicians and food trucks gravitating to the area along with thousands of SXSW attendees who came to see Google’s view of the future.


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