About that new Mormon PR blitz…
I like this PR campaign and applaud the efforts of the Mormon’s to take charge of their perception problems and publicize their religion and make it more real to others.
It will come under scrutiny just because it is a religion, but the truth of the matter is in this day and age, religions need to be proactive in getting their messages out and should not be behind the times in technology or marketing/PR efforts. From a PR point of view, I think this is a real winner. A JoTo In!
Watch the Season’s Best Holiday Ads
‘Tis the season for plenty of new campaigns, as marketers of all stripes rush to make sure their brands are top of mind for holiday shoppers.
Ads that have a philanthropic bent, like Macy’s Believe campaign or Duracell’s partnership with the Mattel Children’s Hospital UCLA, were deemed particularly effective by consumers, while ads promoting specific products, like Best Buy’s “Game On Santa” spot highlighting Apple products or Sears’ ad describing its Kenmore Elite Double Oven Range, hit the mark. Heartwarming or upbeat ads like Target’s “Done,” Pillsbury’s “Home for the Holidays” and Coca-Cola’s “Snow Globe” also performed well, according to ad tracking firm Ace Metrix.
“Consumers really respond well to ads that go beyond just, ‘Shop here. But it now,’ said Peter Daboll, CEO of Ace Metrix, noting the retail category in general received high marks this year.