JoTo In – How a Giraffe Got a Tiger By the Tail

Adweek: How a 3-Year-Old Got a Grocery Giant to Change a Product Namebreadf2_2125760b2-300x187.jpg

This is a story that is both heart-warming yet commercial successful. It is a perfect example of one company listening to one of its youngest customer.

“Rebranding a product is usually the least heartwarming process in the world, which is
what makes this news from Britain so refreshing. Grocery chain Sainsbury’s has
announced  it will change the name of its Tiger Bread to Giraffe Bread thanks to an
online campaign that began with a 3-year-old’s letter.”

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