Blog

JoTo In – How a Giraffe Got a Tiger By the Tail

Adweek: How a 3-Year-Old Got a Grocery Giant to Change a Product Namebreadf2_2125760b2-300x187.jpg

This is a story that is both heart-warming yet commercial successful. It is a perfect example of one company listening to one of its youngest customer.

“Rebranding a product is usually the least heartwarming process in the world, which is
what makes this news from Britain so refreshing. Grocery chain Sainsbury’s has
announced  it will change the name of its Tiger Bread to Giraffe Bread thanks to an
online campaign that began with a 3-year-old’s letter.”


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.