JoTo In: Good PR Starts at Home

supertrampGive a little bit
Give a little bit of your love to me
Give a little bit
I’ll give a little bit of my love to you
There’s so much that we need to share
So send a smile and show you care

It’s a good song with a good message.  In fact, it is the motto of our JoTo In this month: “Community PR.”  Sometimes the actions of one affect the entire community. In this series of JoTo Ins we demonstrate how a single individual can make a difference, a big difference.

Giving back does a lot more than make you feel good (but we admit that feeling good is one of the best benefits); it gets your name known in positive ways that advertising or marketing cannot do (sorry guys).  It’s a form of PR and creates fantastic goodwill.  Goodwill is used in the valuation of companies today and can be a big ticket item.  But Goodwill starts at home… with your friends, neighbors and even strangers.  Then it becomes so natural that you can utilize the power of it every day.  Some of you reading this are asking, “the ‘power of it’ – what does that mean?”  Read on dear JoTo readers – let the PR tell it all!

There Are Heroes Everywhere

Here is a moment of enjoyment. It cannot help but make you smile and leads off with the unsung heroes of our world with this really cool Coca-Cola ad that asks you to ‘Look At The World A Little Differently’. In this instance security cameras capture more than just burglaries, brawls and automobile accidents. They also capture sweet, everyday moments of people just being, well, people.

Green Bay Packers Donald Driver Delivers

Green Bay Packers receiver Donald Driver is a very classy fellow. He recently stepped up when he found out that young Stephen Wagner had the cleat that Driver threw into the stands following the Packers’ charity softball game on Sunday stolen right out of his hands, he went on a mission to connect with the boy. Here is an example of an athlete really being a role model and how that reflects on the team and the entire community. Good PR is good PR, the form does not matter.

The outrage:

What Donald did to help:

Portland Coach Mo Cheeks Is a Mensch

Portland, Oregon Trail Blazers Coach Mo Cheeks helps a young woman sing the national anthem when she ran into trouble. This is a beautiful example of how to set a good example. Cheeks stepped up to help the young woman when she floundered on the lyrics. What could have turned into a debacle ended up being a success not just for the youngster when she overcame her jitters but also for Mo, the team and the City of Portland. This is a JoTo In.

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