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JoTo In: British Airways Unveils Olympics-Themed ‘Dove’ Airbus

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ba-jetx-large-300x225.jpgWe love all things Olympic and most of the time those things labeled British, so we simply could not omit this rather vivid campaign from British Airways who has painted one of its Airbus A319s to resemble a “giant gold dove.” The Associated Press says the plane is “the first in a flock of Olympic-themed jets that will fly during this summer’s London Games.” The jet went into service on Tuesday, making it “the first of nine similarly decorated Olympic planes,” according to AP.  The Guardian of London says it took “a team of 24 people took eight days to spray paint the aircraft white, with gold strokes to represent feathers (damn that’s good, fast production!). The planes will be in service around Europe over the next year. The design of the plane uses the cockpit for a beak, fuselage and wings for the main body, and the tailfin as a tail.”

To read the article in USA Today’s Travel section, click here: British Airways Unveils Olympics-themed ‘Dove’ Airbus

Kudos – this is a very cool PR caper!

dovex-large-300x225.jpgBritish Airways Unveils Olympics-themed ‘Dove’ Airbus


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