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JoTo In: Ambient Advertising/Marketing

Have You Ever Heard Of Ambient Advertising/Marketing?

Ambient Advertising is a relatively new marketing term that describes the placement of ads in unorthodox places. It looks like the concept appeared during the ambient music craze, which featured electronic textures that create a mood or atmosphere.

Basically, Ambient Advertising is any kind of ads that appear in a non-standard medium like fruit in the grocery store or ads on parking tickets. It also would include the projecting of humongous images on the sides of buildings, etc.

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Ambient Marketing is a most creative use of the environment to support a product or cause and almost always brings attention. Here’s a great list of .  But the only problem with Ambient Advertising is that if it becomes IN it is on the way OUT.

Mmmhhh….I wonder what a cool Ambient PR campaign would be like!?!?!


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