JoTo In: Ambient Advertising/Marketing

Have You Ever Heard Of Ambient Advertising/Marketing?

Ambient Advertising is a relatively new marketing term that describes the placement of ads in unorthodox places. It looks like the concept appeared during the ambient music craze, which featured electronic textures that create a mood or atmosphere.

Basically, Ambient Advertising is any kind of ads that appear in a non-standard medium like fruit in the grocery store or ads on parking tickets. It also would include the projecting of humongous images on the sides of buildings, etc.


Ambient Marketing is a most creative use of the environment to support a product or cause and almost always brings attention. Here’s a great list of .  But the only problem with Ambient Advertising is that if it becomes IN it is on the way OUT.

Mmmhhh….I wonder what a cool Ambient PR campaign would be like!?!?!

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