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JoTo Extreme PR Brings on Veteran Marketing Professional

Jamie Sene, a 21 year marketing professional joins the premier Tampa Bay PR and Marketing firm, JoTo Extreme PR. The firm’s focus is aimed at helping small to medium-sized enterprises increase their market share through the power of public relations and focused integrated marketing.

Hiring Jamie adds a vital component missing in most PR firms.  “We found that as we were getting PR placements for our clients, the marketing placements our clients were using were not matching up to the quality of the PR we obtained for them and missing important branding elements by not utilizing the results of positive press and market research we had done,” said Karla Jo Helms, CEO for Joto Extreme PR.

Jamie Sene joins JoTo following 21 successful years and a proven track record in marketing from working in the private sector and public companies.  Jamie previously served as Vice President of Global Marketing with FleetMatics where he started when it was a fledging operation and helping it become a leading global provider of fleet management solutions, today serving over 14,000 customers with more than 200,000 vehicles worldwide.  Jamie also established and successfully ran large marketing departments for two publicly traded international corporations (SmartForce, Skillsoft) as well as owning his own successful marketing firm (Smart Marketing Group).

Jamie understands the importance of expanding businesses through the use of effective PR campaigns, market research, and combining those elements with an integrated marketing plan. Sene’s experience and talents fits in perfectly with the JoTo philosophy of understanding the client’s business and needs as well as uncovering the client’s audience ‘actual needs and wants’ and using those elements in marketing.

“It is a breath of fresh air for me to be part a public relations and marketing organization that offers a completely holistic approach combining the elements of public relations, market research, branding, and direct marketing in an integrated and coordinated fashion,” said Sene.  “JoTo offers a truly effective and innovative methodology for an organization to not only survive in this new and uncertain economy, but for that organization to excel.”

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