IBM survey: CMOs challenged to reach connected consumers | Chain Store Age

More than half (60%) of marketers pointed to their lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s consumers. To read more of the survey results click here

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.