IBM researcher Ching Yun Lin gave an interesting talk about the monetary value of having friends at Web 2.0 Expo in New York. IBM is a gigantic company with thousands of people – mobile, global, and moving around and according to them your friends are worth money to your organization. Somehow, IBM scientists have not only determined that network size is positively correlated with performance, they also somehow know that every email in an address book is worth 948 dollars!
Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.