When you post to your social media channels, the first objective is to make sure your audience sees it. After all, engaging with your followers is the main point of social media marketing. However, the overall goal is that your post grows enough to be seen by people outside of your immediate network as well.

This allows you to get more eyes on your post, more followers on your page and hopefully, more conversions for your business, but it’s easier said than done.

However, one way you can expedite this process is by using tags in your social media posts. Tagging is a great way to bring more attention to your post, as it will show up for anyone searching that term as well as notify the person you are tagging that they are mentioned. Read on to learn more about how social media tags are helpful and when to use them.

What Happens When I Tag Someone on Social Media?

Whether you’re tagging someone via their username on Twitter or Instagram, or simply by using their name on Facebook or LinkedIn, they’ll get a notification that they’ve been mentioned in the post you have shared. Just like how people have gotten tagged in photos since the beginning of social sharing, users can now also be tagged in text-based posts.

When Should I Tag Someone on Social Media?

Because the person you’re tagging will always receive a notification that they’ve been mentioned, it’s best to only use tags when they count. Otherwise, you run the risk of getting muted or blocked by that person, ensuring your tags are never seen again. However, when used correctly, tags can be a great way to give your content a boost.

Some situations where it is appropriate to use tags include:

  • Tagging a publication or a writer if you are sharing their resources in a social post
  • Tagging someone mentioned in an article
  • Tagging someone who you think would find a particular piece of content interesting
  • If you do an interview or a podcast, tagging others that were featured on the episode

The last thing you want to do is have your content appear spammy or impersonal, but by using tags wisely, you can be sure that relevant parties are able to see what you have to say.

Need assistance with social media marketing for the digital age? We’re here to help! Read on to learn how our social media experts can help.