In recent years, LinkedIn has become a powerhouse of B2B marketing—as engagement with content on LinkedIn has increased 50% for the past two years, meaning it’s a great place to not only broadcast your content, but to have your customers interact with it as well.
If you’re new to LinkedIn marketing, it can be difficult to know how to get your content in front of the right people. The good news is that if you’re posting shareable content, in many cases, your followers will do the work for you – they will take your posts and share them to their own social networks. Today, we’re going to examine exactly what shareable content looks like and how it can give your business the social authority that makes best use of it.
Using Content Marketing to Get Post Shares on LinkedIn
What is shareable content? Shareable content is basically what it sounds like: content that your audience wants to see and share. The trick to getting this right is by knowing what your audience wants to see in the first place. While posting company news and calls to action is necessary sometimes, the content that will get the most engagement is typically industry news, leadership tips, and relevant blog posts that your audiences will in turn share with their own audiences.
How does posting shareable content boost your social authority? Keeping your content marketing strategy fresh and interesting is what will encourage people to stay connected with your brand and interact with your content. You’ll also boost your reputation and industry authority, thereby showcasing that you’re a leader in your field. By posting relevant articles, third-party content, and some of your own blog posts, you’re showing your audience that you’re consistently keeping up to date in your field and actively contributing to the conversation.
Is LinkedIn really that great of a marketing tool? If you’re a B2B organization, you’re likely already in the niche that people on LinkedIn want to hear about—making it a fantastic marketing tool. It’s been reported that nearly 80% of B2B leads come directly from LinkedIn, meaning if you aren’t sharing these potential leads, you can bet that a competitor is sharing them. That’s why we highly recommend setting up a LinkedIn strategy for any business looking to boost exposure.
If you’re ready to start a LinkedIn strategy that works for your business, we’re here to help! Contact us today to learn more about how our social media services can help spread the word about your business.