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How To Develop An Effective Communication Strategy

Communication Strategy

Okay, you have a brand or service that you need to promote. What kind of people make up your target audience? That’s going to be an important factor when it comes to developing a successful communication strategy. That means devising a foolproof plan.

You’ll need to identify your audience, put together a communication plan or strategy, and then put that strategy to work. Doing this on your own can be a challenge, which is why some businesses go with a PR company.

That said, it’s never a bad thing to understand the basics of promotion, public relations, and how influencers work. With all this in mind, let’s take a look at putting together an effective strategy for communication and promotion.

Analyze Your Situation

To evaluate, in terms of communication, conduct an audit as to where you stand. From within your company, gather relevant information and analyze it. Consider the following steps for your audit:

  • Talk to various company departments (within your company)
  • Conduct focus groups and surveys
  • Get together with your communications staff and do some brainstorming

Figure Out What Your Objectives Are

Okay, you’ve got your information and you have evaluated it. What are your objectives where communications are concerned? What do you want to communicate and achieve with your plan? The following should be adjectives that describe your objective:

  • Time-focused
  • Realistic
  • Achievable
  • Measurable
  • Specific

Identify Your Key Audience

To whom are you delivering your message? Do you have more than one audience? With regard to your organization, make a list of your key audience(s). This could include the following:

  • Media representatives
  • Local government officials
  • Educators
  • Related associations
  • Clients
  • Nonmembers/members

You Will Need to Utilize Some Media Channels

Through multiple media channels, once you’ve identified your key recipients, make a plan through which to deliver your message. To get your information out to the audience or audiences you have targeted, figure out which particular media channels will best serve you.

A Timetable Should Be Established

You’ve got your communications objectives figured out, but do you know how to achieve them? For the best results, you’ll need to do some planning, involving a timetable. To execute the steps of your communication plan more efficiently, develop a solid timing strategy based on your resources and research.

Taking a Look at Your Results

How do you know when you’ve achieved your objectives? To understand whether or not you’ve been successful, you’ll need to measure the results.

Are you satisfied? If yes… Great. If not, in order to do better next time, you’ll need to make some necessary adjustments. Consider the following highpoints for an evaluation:

  • Reports from various departments
  • Progress reports
  • Monthly reports
  • Annual reports

That’s a lot of reporting, but it’s necessary to figure out how you’re doing, what went wrong, what went right, and where to go next.

A lot of effort goes into the creation of an effective communication plan. The right influencer is a major factor to figure into the whole process of promotion and PR. You have enough to worry about just running a company and all that goes with it. Trust the promotion of your brand and all of the necessary public relations to JoTo PR. Contact us today to find out how we can be of assistance to you and your brand/service.


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.