If you see an advertisement, when does the consumer ever get to talk back to the product or company? These days, it’s on the internet through Facebook Pages, Foursquare, Twitter and other online communities.
Having a successful online community is all about engaging members, allowing them to communicate back to you and with other community members.
Online Community Builder Richard Millington shares some of his insights on running a successful online community in an interesting article. Read A Primer About Successful Online Communities by clicking here.