How “Anti-PR” Generates REAL ROI Results


In our last email, we detailed to you the deplorable state of the “PR” industry – though, as a business owner, we probably didn’t have to – you’ve probably (unfortunately) experienced it yourself.

Now it’s time to juxtapose that old fashioned, wishy-washy PR, with new, results-driven Anti-PR. I’ll explain…

At JOTO PR, we’ve found it necessary to brand ourselves as the “Anti-PR” firm to make absolutely certain that you know we are the exact opposite of traditional PR firms. So, what do we stand for? What are you getting into when you engage with us?

Our process (yes, we have a real strategy and process) is different from Day 1. In the name of transparency, I’m glad to go ahead and walk you through it:

  • Research: We do intense industry research to get the lay of the land in your market, we study your company, determine where you fit in, and how to boost your market share. We are clear, concise and quick – not the extended “ramp-up time” needed by other PR firms. We gather high volume and useful information thoroughly and rapidly.
  • Put You in the News: We immediately formulate news releases and other media placements, based on information and happenings that the media actually wants to report. How many times has a PR firm tried to write you a press release about an event your company hosted, an award you won, or something static like that? Here’s a secret: media outlets really don’t care about that stuff. We know what they do care about, and we give it to them so that your business can actually make the news.
  • Make you the Thought Leader: We take an aggressive proactive approach to getting your name out there. We search out interesting angles and create relevant articles to position you as an industry Thought Leader. We make the inspiration that puts you and you company in the lime light.
  • ROI: We set expectations and make a schedule of deliverables with hard targets of results. We chart your revenue to make sure that you’re getting ROI. Public Relations the JoTo way is a science. We use metrics every step of the way to assure your businesses is growing.

With us, there will be no ballroom dancing!
Unlike most other PR firms, we’re not about pomp and circumstance. We are about stone, cold results with a warm personal touch. This means that:

  1. We’re not about trumpeting our Rolls-Royce reputation and our roster of “countless” awards.
  2. We’re focused on you, the client – we communicate with you person-to-person, and we’ve put a caring human face out in front of our firm (our passionate CEO, Karla Jo Helms. Me J).

We’re not about getting you that one glorious hit in Forbes or The New York Times, but about getting you sustained hits in media outlets at all levels that creates a consistent buzz. We’re about results. And if you’re not getting them, in terms of dollars and cents, we’re not doing our job. It’s really that simple.

If you’ve got questions, comments, or you’re ready to start a conversation, feel free to give us a call at 888-202-4614 or shoot me an email. I look forward to hearing from you.

Or Contact:  JoTo PR for a Complimentary PR Consultation

Don’t’ forget: You can also learn more by getting a copy of our ROI eBook.

Enjoy your day,

Karla Jo Helms

Chief Evangelist and Anti-PR Strategist
888-202-4611 x802
JoTo PR Disruptors

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.