To improve the consumption, payment, and/or delivery of care, the use of technology (i.e., wearables, mobiles, applications, databases) is referred to as digital health or healthtech. Ideally, the commercialization and development of medicinal products is increased thanks to the abilities offered through healthtech.

Within its many stakeholders, services, and operations, the uses of technology are seemingly endless in the healthcare sector. So, a precise definition of healthtech is difficult. Technically, healthtech can be broken up into subsectors including the following:

  • Government
  • Pharmaceuticals
  • Consumer-facing services
  • Insurance
  • Practitioners and hospitals

There is much potential in the partnership between the health industry and technology, as is now being realized by both businesses and consumers alike. Brighter still is the path of healthtech’s trajectory.

About the Healthtech Industry

To reach a level of maturity, industries can take literally decades to adapt to and absorb innovative solutions. That kind of time simply isn’t available in the healthtech sector. There has been a significant flow involving billions of dollars from over 30,000 investors to the healthtech business. This involves a 200% growth in venture funding since 2015. Why is modernization and funding so prevalent and urgent? The simple reason is – it has to be. Before 2010, one of the least receptive industries where technological developments were concerned was the healthcare industry. Inefficient and outdated working modes were being relied on far too heavily.

But, disrupting the healthcare industry, digital health shook things up! Focusing keenly on technology and its improvements to the healthcare industry are consumers, investors, and industry founders.

What is Public Relations’ Role in the Healthtech Industry?

PR professionals have a direct effect across pharmaceuticals, healthcare providers, medical technology, biotech, and other healthtech industry sectors. Public relations specialists, in the promotion of products, have an especially heavy hand. This involvement helps improve overall quality of life for numerous individuals all across the planet and, additionally, assists in the navigation of medical dilemmas.

Either from agencies or in-house, PR teams are hired by numerous healthcare businesses to act as the voice of the company. To get a business out into the media and in the eyes of the public, both digital and traditional marketing strategies are used by these specifically hired public relations teams.

Why is JoTo PR the Right Public Relations Partner for the Healthtech Industry?

  • We are disruptive.
  • We are results oriented.
  • We drive interest.
  • We produce stellar results; we are never satisfied with just “OK.”
  • We provide hands-on PR guidance.
  • We focus on our client’s greatness.
  • We apply crisis management techniques to everyday PR.
  • We are proactive.
  • We get you continuous press and coverage that are needed to drive business growth.

Choose JoTo PR for Top-Notch Construction Healthtech Solutions

When it comes to PR, we, at JoTo PR, changed the game. We have dedicated ourselves to a commitment to undertake the public relations of our clients with something we like to refer to as “Anti-PR”. Our belief is that, for every dollar you invest in PR, you deserve to see a significant return. Until our clients can see a difference in their strategic business goals or in their revenues, we do not consider ourselves having put together a successful PR campaign. When it comes to the role of PR in your overall business, we focus on delivering clients’ expectations above and beyond what’s expected.

If you want to disrupt the healthtech sector, gain exposure, and become an influencer, do not hesitate to request a complimentary PR evaluation now! Alternatively, you may call our toll-free number at (888) 919-4034 or email us at for other inquiries.