GE: When “Spinning” Digs a Deeper PR Hole | BNET


Found this fantastic article by Ira Kalb on BNET – which I would recommend becoming a member of…great articles, great advice. This one on the GE backfire of not having their own Crisis Management plan in place.


“Ira Kalb is president of Kalb & associates, an international consulting and training firm, and professor of marketing at the Marshall School of Business at University of Southern California (USC). Follow him on Twitter.  image courtesy of flickr user,David Paul Ohmer

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