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FRONT ROW TAMPA BAY: Live broadcast breaks new ground to capture attention during 2012 RNC

Front Row Tampa Bay

August 27-30

2012Front Row Tampa Bay, presented by theTampa Bay Partnership, was an unprecedented four-day, live streamed effort to showcase the region’s business, climate, talent, workforce and opportunities.

Already dubbed “a hit” by Florida media, Front Row featured an assortment of business, community, academic, technology and public leaders extolling the virtues of the region as a premiere place to live, do business and raise a family.

Front Row Tampa Bay drew the curtain on the live streamed programming produced during the 2012 Republican National Convention showcasing economic opportunity in Tampa Bay and Florida, as it opened the door to a whole new way to market the region.

With 125 speakers and 17 hours of live programming, Front Row Tampa Bay was an unprecedented undertaking to tell the business stories of Tampa Bay to a worldwide audience. Additionally, over 450 leaders attended the Front Row Tampa Bay live show at the Stageworks Theatre location and participated in networking and other hosted activities.

“We couldn’t be more pleased with the overwhelming success of the program,” said Stuart Rogel, President & CEO of the Tampa Bay Partnership.  “This is the first time a webcast economic development program has aired live for four days so we didn’t know what the level of interest would be.  The initial viewership numbers reflect a success.”

293366_515249608489779_66590268_n-300x300.jpgPresented by the Tampa Bay Partnership, Front Row Tampa Bay was a four-day, live web TV broadcast showcasing life, work and economic opportunity in the eight-county Tampa Bay region and across Florida. Airing from 9 a.m. to 1 p.m. Monday through Thursday in conjunction with the Republican National Convention, the show featured senior elected officials, business leaders and community guests discussing the economic diversity and opportunity that exists in Tampa Bay and Florida.

Initial analytics from the broadcast show a strong level of interest in the programming including over 200,000 total viewer minutes1, 16,636 total viewer streams2, and an average time per viewer3 of 12 minutes.  In addition, viewers tuned in from 73 countries.  With archived video-on-demand available on the FrontRowTampaBay.comwebsite, these numbers continue to grow – attracting hundreds of visitors in the five days following the live broadcast.

Through an extraordinary outreach effort involving our sponsors, economic development partners and supporters from throughout the region, the Partnership was able to track over 16 million brand impressions4 for the Front Row Tampa Bay effort before the show began.  With the live programming and extensive media coverage, this number continues to increase.

“We knew we needed to do something really extraordinary during the RNC to get above the chatter and capture attention,” said Rogel.  “Our role as an organization is to tell the business stories of the region and help people understand the diversity and opportunities of our market.  We took this to a whole new level with Front Row Tampa Bay.”

Sponsors such as Moffitt Cancer Center, University of South Florida, Hill+Knowlton Strategies, Sykes Enterprises, All Children’s Hospital, BayCare Health System, TECO Energy, Sweetbay Supermarket, KnowBe4,Clearwater Gas System, Progress Energy, Gulf Coast Community Foundation, City of Clearwater, Nationwide Title Clearing, Economic Development Corporation of Sarasota County, Tampa Bay & Company, Florida High Tech Corridor, Hillsborough River Realty Company, JoTo PR, Foley & Lardner, Florida Blue, Sayfie Review, ClearChannel Outdoor and others found value in helping the region tell its business stories to a worldwide audience.

“Front Row Tampa Bay presented the best and brightest of the Tampa Bay area.  We enjoyed the opportunity to highlight our stars here at Moffitt as we talked about the research and discovery that takes place every day at the only NCI designated comprehensive cancer center based in Florida,” said Jack Kolosky, Executive Vice President and Chief Operating Officer with Moffitt Cancer Center.

304692_514286105252796_901647236_n-300x300.jpg“The feedback from attendees to the RNC to the informative, substantive streaming video was positive and provided a true ‘window’ into the investment environment of the Tampa Bay region,” added Rod Irwin, Assistant City Manager of the City of Clearwater.  “Access to the video produced will be of immeasurable benefit to regional economic development agencies, promotion of the region, and the Tampa Bay Regional Business Plan going forward.”

The Partnership plans to utilize the filmed material to aggressively market the region and promote the area’s strengths in applied medicine and human performance, high-tech electronics and instruments; business, financial and data services; and marine and environmental activities.

“We set out to showcase the best Tampa Bay has to offer for businesses, families and entrepreneurs, using the latest technology backed by quality content and broadcasting flair,” Victory Group’s Adam Goodman, who helped develop and produce the show, said today.  “It was a privilege to be a part of it all.”

The Partnership also worked with Tampa Bay & Company to operate a Social Media Command Center and Blogger Café within the same building.  With space provided by Saint Leo University, the #TampaBay Social Media Command Center engaged visitors during the week of the convention via social media and sharing positive messages about what Tampa Bay has to offer for visitors and residents alike using the #TampaBay hashtag to amplify the conversations.

“With Tampa Bay & Company spearheading the Social Media Command Center (SMCC) and Tampa Bay Partnership leading Front Row Tampa Bay, we worked collaboratively to ensure Tampa Bay’s brand was heard loud and clear during 2012 RNC,” said Tampa Bay & Company President/CEO Kelly Miller. “Together, we shared Tampa Bay’s tourism and business stories with millions of viewers and social media users throughout the week, and we look forward to continuing this partnership.”

“We consider this week’s Front Row Tampa Bay sessions to be Phase I of a new, innovative means to promote the business and economic development stories our region has to offer,” Rogel added.  “Live streaming combined with robust social media are powerful tools to deliver our message to key audiences.”

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For an archive of the video segments, visit www.FrontRowTampaBay.com.

See KnowBe4 on the Sykes Entrepreneur Spotlight talking about businesses getting “anti-hacker” training…

About Tampa Bay Partnership:

The Tampa Bay Partnership is the regional organization that works with its partners to market the region nationally and internationally, to conduct regional research and to coordinate efforts to influence business and government issues that impact economic growth and development. Founded in 1994, the Tampa Bay Partnership provides regional economic development for the metro areas of Tampa/St. Petersburg/Clearwater, Lakeland, and Bradenton/Sarasota/Venice and the counties of Citrus, Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk, and Sarasota. For more information, visit www.tampabay.org.

Terms:

  1. Total viewer minutes – Total number of minutes for which a user is exposed to content on a channel for the selected period
  2. Total live streams – Total number of visits to the player for the selected period (includes multiple visits from the same user)
  3. Average time per viewer (minutes) – Average time in minutes the player was viewed by all users for the selected period
  4. Brand impressions – According to the “Basic Advertising Measures,” from FAST , an ad industry group, an impression is “The count of a delivered basic advertising unit from an ad distribution point.”

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