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Fox Movie ‘Avatar’ Soars on Fat Ad Spending, Mass Marketing

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via adage.com

Here is a look into the well thought out plan put together by the marketing teams for Avatar. This is a great example of why traditional marketing and PR are definitely not dead and also of how social media can really create an impact. While the article barely mentioned Twitter, what was said spoke volumes. Social media is consumer driven and that is exactly what occurred with Avatar. Consumers who were driven to see the film by traditional methods then got online and started the social media world wheels spinning. This article is a good read – enjoy!


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