fbpx
 

Blog

Food, Inc. Movie – Want to know where your food really comes from?

Know where your food comes fromI stumbled upon a great practical example of PR – the documentary Food Inc. (www.foodincmovie.com). Believe it or not – this is PR. It is educational PR done in a way to protest abuses/irresponsibilities of an industry, company or organization.

I got interested enough to Google some of the companies documented in this film. One company went so far to make a statement on their website that they were ‘not’ what Food Inc. said they were. Unfortunately for them, that statement only reinforced Food Inc.’s position in my mind. I decided to go a little further…to give them the benefit of the doubt so to speak. So, I Googled them again, but this time ‘in the news.’ What I found was that the majority of the links on the 1st page were negative publicity.


I got even more curious. So I Googled one of their current products ‘in the news’… guess what? Yep, more negative publicity on the 1st page – majority links again. Then I Googled one of their past products ‘in the news’ – majority links on the 1st page were negative publicity again. This was just a cursory check, mind you.

This “good hat, bad hat” PR war is a good lesson in the laws of PR. Food Inc. seemed to document while the others (at least one that I could see) only made statements, no documentation shown.

One thing for sure was the effect that the Food Inc. documentary had on me – I’ll never look at dinner the same way again…

And I like their message: Buy from companies that treat workers, animals and the environment with respect.

Comments anyone?


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.