Extra Extra! PR Spoof Creates Hot Water: KTVU News and NTSB Report Invalid News

The above is a classic example of what happens when the systems that should have been in place to verify information are bypassed. Read the article here:

The shame is that in the rush to publish sensational news, there was no one at the helm verifying the info.

All PRs must verify information – so should journalists.  And good PRs pros and good journalists do.

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