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Extra Extra! PR Spoof Creates Hot Water: KTVU News and NTSB Report Invalid News

The above is a classic example of what happens when the systems that should have been in place to verify information are bypassed. Read the article here: https://web.archive.org/web/20141018153801/http://www.poynter.org:80/latest-news/mediawire/218077/ktvu-tv-reports-apologizes-after-incorrectly-naming-asiana-pilots/

The shame is that in the rush to publish sensational news, there was no one at the helm verifying the info.

All PRs must verify information – so should journalists.  And good PRs pros and good journalists do.


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