Evidence that Facebook Works as Marketing Tool!

Facebook Marketing ToolThe study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans:

• Made 36 percent more visits to DG’s stores each month.

• Spent 45 percent more of their eating-out dollars at DG.

• Spent 33 percent more at DG’s stores.

• Had 14 percent higher emotional attachment to the DG brand.

• Had 41 percent greater psychological loyalty toward DG.

For a a link to the full study as well as the entire article by Dr. Cornwall click here

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