When you hear the term “crisis”, what comes to mind? Earthquakes? Tsunamis? Natural disasters in general? They all bring destruction and devastation to an area. Crises come in many forms resulting from various circumstances and events. Some of these can include business crises, man-made disaster crises, existential crises, etc.
Here, we’re going to take a closer look at business crises and the business crisis management that is involved in preparing any possibly occurring damage. Regardless of your resources, size, or industry, your company can be greatly damaged by any number of different situations that result from a crisis. For anything that may come your way, you must be prepared for a potential crisis. But how?
By implementing a crisis management plan, and unplanned event that ends in crisis can be prepared for. Additionally, to work through a crisis, you’ll need the right people on your side to help with management and be able to understand the stages of a crisis.
A Crisis in Business
What exactly is involved in a business crisis? This usually involves an event that has the potential to do any or all the following:
- Harm employees
- Negatively impact finances
- Damage business operations
- Tarnish the reputation of a company
- Threaten the health and success of a company
Defining Crisis Management
When we talk about crisis management, to what are we referring? It’s the process of managing and preparing for any unexpected or disruptive emergency situation that could affect your company’s revenue, customers, employees, stakeholders, or the business itself. One important public relations component is crisis management.
The Process of Crisis Management
More than just handling the crisis itself goes into the entire process of crisis management, though that part is essential. To further dissect the crisis management process, we’re going to look at some primary steps that should be taken so that your crisis leaders and the rest of your team can be better prepared:
- Prevent potential crises whenever possible.
- When a crisis occurs, respond to and deal with different crisis stages. Put into action the crisis management plan you’ve created.
- Once the crisis subsides or passes, you’re not done yet! Remain in contact with stakeholders, customers, and employees, and stand at the ready to answer any queries. To all of these parties, be sure to send proactive updates.
- Last, but not least, review your crisis management plan and how it worked with your crisis management team. During the emergency situation, how did your plan play out? How was the performance of your crisis communications? Did you neglect to answer any concerns or lingering questions from your audience? For future planning, into your new crisis management process, integrate any lessons learned.
Here’s your most crucial take-away after reading this: The most important thing to know when it comes to crisis management is whom to turn to when you need help. Keep reading…
Can the Effects of a Crisis Be Reversed? Yes!
If a crisis has occurred within your business, you’ve likely done the following:
- Assumed responsibility
- Publicly apologized
- Informed anyone involved that things would be cleared up as quickly as possible and affected parties will be compensated
Well, that’s a good start. That way, a crises’ negative effects on your company might be reversed through your quick thinking and fast actions. Sure, the effects of the crisis, and the calamity itself, will likely be remembered for a while. But how you dealt with the problem in the minds of news media, the public, and consumers can help boost the public opinion of your business.
We, at JoTo PR basically break the mold when it comes to established public relations views. We refer to this method as “Anti-PR”. There is a science to crisis management and we use it to benefit our clients every day. It’s not that old school PR methods were wrong, we’ve just taken them and supplied them with superpowers – so to speak – to yield unprecedented results!
It may sound too good to be true, but rest assured, we can help make your company all that it can be, and more. To find out more, contact us today.