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Even bad product reviews boost sales – Sep. 28, 2009

Product Reviews that Boost SalesArticle by Jennifer Alsever -“Ultimately, says Hobart, reviews retain customers. The vast majority of AlpacaDirect’s customers return, so it’s crucial to snag first-timers. “Reviews help build that initial trust,” he says. “They are key to the long-term success of our company.”

via money.cnn.com


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