Do you like me? Will you follow me? Social media in Mass. Gov. race

Social media is a powerful campaign tool, and candidates use social media to go around traditional media and get their message to their supporters — and potential supporters — directly. They also use it to point their supporters and potential supporters to only the traditional media coverage they consider flattering (or at least not unflattering) by posting links to the stories. And they use it to build large databases of voters. To read the full article click here

Leave a Comment

Your email address will not be published. Required fields are marked *

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.