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Did ‘Hunger Games’ Create A New Digital Marketing Template For Hollywood?

 

Hunger Games

Lionsgate’s campaign differed from most movie campaigns because it created, well, actual social media buzz. The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s “Capital,” which was accessible through Facebook, Twitter and YouTube (NSDQ: GOOG). The tour wasn’t a movie ad — it was an interactive experience rendered from the book with painstaking detail.

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