The 6 myths in this post by B.L. Ochman are, for the most part, just as true today as they were when he wrote about them last year in BusinessWeek.
You can read about the myths in detail but for the sake of this post here are the bullet points:
1. Social media is cheap, if not free.2. Anyone can do it.
3. You can make a big splash in a short time.
4. You can do it all in-house.
5. If you do something great, people will find it.
6. You can’t measure social media marketing results.