DAMN GOOD PR CAMPAIGNvia fastcompany.com

This is a freakin’ great PR campaign – my hat is off to Domino’s execs and PR people. I have been following and tracking their new campaign since it came out about (I think) 2 years ago. They have leveraged this to the hilt and it STILL is getting results, so I don’t see them changing it anytime soon – and I certainly wouldn’t if I were them. Hell yeah! Dominos – you ROCK…brilliantly! See the article here:http://www.fastcompany.com/1768899/dominos-ups-the-transparency-ante-with-tim…