Chances are, you’re familiar with Murphy’s Law – “If anything can go wrong, it will.” That applies to both life and business. Assume that at some point in time, where your company/business is concerned, something bad is going to happen. Even if it’s only marginally bad, you will need to have a plan in place as to what to do – how to fix this. Without a plan, you’ll find yourself scurrying and hastily making decisions that could well come back to haunt you later.
Crisis communications are possibly the biggest factor in crisis management. Without communication, no one knows what’s going on. Not your stockholders, not your consumers, not your staff, not management personnel – no one!
Today’s crisis management is new and improved. It’s nearly 2021, so it’s time to, at the very least, jump on the train that already left for 2020 – even though some businesses are handling their crisis management like they would have 20 years ago.
Here, we’re going to take a look at crisis management faux pas. This will allow the opportunity to learn from the mistakes of others.
They Tried to Contain Their Crisis Situation
It’s nearly impossible to keep a crisis confined. With all of the high-tech communication devices in the hands of so many, news sharing has become almost a sport! All it takes is one undetected news seeker with a cell phone, and your small crisis can be blown into a massive catastrophe.
They Insisted on Flying Below the Radar
These days, it’s almost impossible to fly below the radar – so don’t fool yourself into thinking that you can. Before any leaks can occur, get ahead of the news. With the appropriate key messages, introduce your hot topic before others beat you to the punch.
To Reach Their Stakeholders, Only One Medium Was Used
Your stakeholders use numerous sources of information, so why on earth would you only use one with which to communicate? You can utilize a dedicated webpage, an employee meeting, a press release, and more to get the word out.
Fact-Checking Disproved Data They Provided
In recent years, there has been a dramatic increase in the practice of fact checking. People don’t just take you at your word anymore. When a crisis happens – don’t lie. Don’t make things up. Provide information and data that has been researched and confirmed. Lying in a crisis only makes the crisis worse.
Concerning Breaking Events, 24/7 Response Was Not Provided
We live in an environment of global information, regardless of your company’s precise location. To handle breaking situations, your crisis management team must have the means for rapid detection and response. Innuendo and rumors fill the gap when there is an absence of communication. Disastrous results could be the end product of someone “winging it” because they couldn’t reach the right person.
Communication Is Key In Reversing the Effects of a Crisis – We Can Help
To offer the best possible service to our customers, JoTo PR employs a little something we call Anti-PR. What is that? We take the old-school approach to public relations and break the mold entirely. Why is this done? It helps us better manage our clients’ everyday PR needs. You see, we use the science of crisis management. Our knowledge, experience, personnel, and unique approach all work together to give us a decided edge.
Contact us today to find out more.