Here’s another post from HubSpot’s countdown of 2012′s Most Memorable Marketing Campaigns – this is #8. Love the analytics of the press:
HubSpot customer, the Rodon Grouplaunched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China.
Before they knew it, they were getting press in Bloomberg Businessweek, CNBC, and The Today Show. They were even visited by President Obama while he spoke about the importance of keeping American manufacturing and family-owned businesses competitive.