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Countdown of 2012′s Most Memorable Marketing Campaigns: #7

JetBlue: Election Protection

Ever hear someone say, “If my candidate doesn’t win, I’m going to leave the country”? Well, JetBlue actually gave 1,006 lucky customers the opportunity to do so. In its election-themed campaign, the airline asked people to vote for their candidate of choice. If that candidate lost, 1,006 people would be given the opportunity to fly off to some awesome destinations including the Bahamas, Costa Rica, Turks & Caicos, St. Maarten, & the Grand Cayman. The campaign video got close to 100,000 views and hundreds of media placements. Thousands of people participated in the contest.

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