Being in Public Relations I have to read the headlines every day. What I see that goes on in the news is what makes our purpose for helping companies like yours much more meaningful.
Case in point: July 5, 2012, the Orlando Sentinel blogger posted a blog post about Florida Governor Rick Scott inadvertently helping Obama’s re-election campaign by communicating aggressively that the state’s unemployment rate has been inching down (it was 8.6 percent in May).
“Some GOP-ers are apparently worried about that. Bloomberg reported recently that they’ve reached out to Scott’s handlers asking him to tone down the good news. For the record, Scott’s office insists that’s not true.” (1)
Yes, I observed that Gov. Scott had been increasingly communicating that unemployment was down. But seemingly date-coincident with that blog post, the headlines changed for the worse. Now Florida is “a bad place to do business, people are not optimistic, etc.”
Why you have to be proactive with your PR message
This is a good example of why your company’s PR message needs to be proactive amidst the Battle of the Noise. Our clients that consistently get their message into the press (Wall Street Journal, Bay News 9, Huffington Post, Florida Trend, Crain’s NY Business, Gulf Coast Business Review and the Tampa Bay Business Journal to name just a few) always see 2 things:
- Cost-per-lead drop
- Sales easier and faster to close
Rise above the noise with your PR message
Don’t sit on the sidelines and think that your company will earn its credibility by people just observing that you are great. Your target markets have to be told!
PR is all about telling your story in a way that puts your company’s image’ in a positive light.
Karla Jo Helms
CEO, JoTo PR
(1) Economic forecasting firm has Florida leaning Republican in presidential race blogs.orlandosentinel.com/news_local_blogonomics/2012/07/economic-forecasting-firm-has-florida-leaning-republican-in-presidential-race.html