Here is a well-known fact: The creation of high-quality content is the key to growing your startup business and outshining your competitors. It’s no secret. Startup marketing techniques are pretty similar across the board. But a well-planned content strategy could make a real difference.
A content strategy that is well thought out – for both mature and new startups – is a superb way to drive the best results. Promising inbound marketing strategies can also be built through the assistance of the right kind of content.
With all of this in mind, we are going to share some of the best content strategy tips around.
This may seem obvious, but there are specific mistakes to avoid when creating impressive content. Here are a handful of them:
- Not optimizing your content for mobile use.
- Disconnecting from your audience.
- Poorly designed blogs.
- No blogger engagement.
- No local search optimization.
- Just plain poor content.
- Headlines that are unattractive.
- No backlinking.
- Ignoring social sharing.
- Using the wrong keywords.
Useful Blogging Features
Your website should have a dedicated tech blog. There are numerous benefits here including boosting organic marketing and ranking long-tail keywords. Consider including the following features in your tech blog:
- Chatbot interface
- RSS feed
- Email contact form
- Social media integration
- Spam protection
- Comments section
- Search function
- Blog post archive
The Creation of High-Quality Content Is Crucial
Let’s face it, you don’t exist if you’re not putting out high-quality, relevant content in all the right places. It’s a harsh, sad, but absolute fact. For cutting-edge startups trying to establish themselves as relevant and build authority, this is particularly true.
For true organic marketing success, a tech startup needs to focus on having a content marketing strategy in place that is solid, and also focus on content curation.
But what is meant, specifically, by “high-quality content”? It is content that assists you in the following:
- Increase web traffic
- Generate leads
- Gain social media traction
- Assist viewers in their search for precise answers
- Answer general questions of the public
- Search engine high-ranking
If most of those, or even a few of them, are being achieved, there is a pretty good chance that your content is exceptional.
How Can Your Tech Startup Create High-Quality Content?
The following are tips through which to create content of higher quality:
- Regularly update your website and blogs.
- Add video content and images.
- Include meta descriptions.
- Regarding images – always “Alt-text”.
- Maintain a shareable and short URL.
- Include external links and backlinks.
- Be aware of/familiar with your sources.
- With your answers, be quick and ready.
- Create strong headlines.
- Create original content.
Who Can Tech Startups Turn To?
JoTo PR is your one-stop shop when you need help with content, press releases, marketing strategies, market research, publicity, social media services, crisis management, and – of course – public relations. You’re just starting out, so you’re not expected to have all the answers. The good news, however, is that you can get those answers from us.
Get off on the right foot as a tech startup and form a partnership – possibly one of the most crucial business relationships you’ll ever make – with JoTo PR today.
Contact us for more information.