Companies Use Social Networking to Lessen Damage from Complaints


Chris Morris

By Liz Benston (contact)

Monday, Oct. 26, 2009 | 2 a.m.

Social media’s importance

  • The growing influence of social media is unmistakable. As of April, time spent on Facebook increased seven-fold from a year ago, while time spent on Twitter is skyrocketing — grabbing share from other Web sites and outpacing the use of e-mail, according to Nielsen Online. For the month of September, people spent an average of 5 hours and 24 minutes on Facebook, the fourth most visited site on the Web, with more than 200 million users worldwide.

Social media Web sites such as Facebook and Twitter are changing the face of customer relations at major Las Vegas hotels.

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